Marketing, as many of you know, is not my strength. I use some of the tried and true methods such as book signings, conferences, book fairs and so on. Therefore I’m always impressed when I read about an author who thinks outside the box.
For instance there was Tao Lin who offered a ten percent share of the royalties of his unfinished second novel for $2,000 to six investors. He thought it was an idea which would have people talking and that in itself is promotion. The six investors would also have incentives to talk up the book and promote sales. You can read more here. (By the way, Lin’s book Richard Yates was released in September 2010. It’ll be interesting to see how long it takes for his investors to make back their investment.)
Then there’s author R. N. Morris who began posting his crime novel, A Gentle Axe, on Twitter in 140 characters or less a few times a day. He hoped to keep old fans happy and pick up new readers while waiting for the release of his next book. You can read more here.
The latest innovative idea involves an anonymous author and his or her unpublished book, Holy Crap. This author is serializing his work by sticking pages on lampposts in the East Village in New York. Each page has directions to the next section of the book. According to the article in the DailyMail.co.uk, “No author has come forward to take credit for the story, but it is the talk of the area.” You can read the entire article as well as bits from the novel here.
Though this is an interesting concept, I don’t think it's something that would work in Fort Myers. Our downtown area is small and there 's probably some ordinance against posting anything on lampposts.
Would you be willing to read a novel posted in short bursts on lampposts? Would you be more likely to buy a book from one of these creative marketers simply for their originality? Have you heard about or tried other innovative marketing methods?