Working Toward 70 Exposures

“Writing is the hardest way of earning a living, with the possible exception of wrestling alligators.” – Olin Miller

In the new issue of The Book Marketing Expert Newsletter, Penny Sanservieri has written an article “Is Anyone Listening? Eight Tips to Help you Market in the Age of New Media.” The tips are helpful but what caught my attention was:

“With all of these increased ways to get our news, it also means that the marketing "Rule of 7" is now around 70. An old marketing adage suggested that it takes 7 exposures to your book, message, or product to hook a new consumer. Now, with all of the things that we consume on a daily basis, the rule is considerably larger. Is it 70 exactly? I don't know. But it's certainly well beyond the seven exposures.” (Reprinted from "The Book Marketing Expert Newsletter," a free ezine offering book promotion and publicity tips and techniques http://www.amarketingexpert.com.)

This is not good news for new authors from small publishing houses, who are expected to do 99.9% of their own promotion. After all, there are only so many hours in a day. Therefore, I am always grateful when an opportunity to showcase the The Ride comes along.

Today (May 1), my showcase opportunity is on TheBookCalendar 2009, where The Ride is the book of the day. I hope you will visit often and support this site that not only helps authors, but also provides potential readers with valuable information on the many wonderful books that are available.

Also, if you don’t receive The Book Marketing Expert Newsletter, I thoroughly recommend signing up for your copy.

Thanks for stopping by.

Tags: The Book Marketing Expert Newsletter, Penny Sansevieri, The Book Calendar, marketing exposure, The Ride, Olin Miller,