Friday, May 1, 2009

Working Toward 70 Exposures

“Writing is the hardest way of earning a living, with the possible exception of wrestling alligators.” – Olin Miller

In the new issue of The Book Marketing Expert Newsletter, Penny Sanservieri has written an article “Is Anyone Listening? Eight Tips to Help you Market in the Age of New Media.” The tips are helpful but what caught my attention was:

“With all of these increased ways to get our news, it also means that the marketing "Rule of 7" is now around 70. An old marketing adage suggested that it takes 7 exposures to your book, message, or product to hook a new consumer. Now, with all of the things that we consume on a daily basis, the rule is considerably larger. Is it 70 exactly? I don't know. But it's certainly well beyond the seven exposures.” (Reprinted from "The Book Marketing Expert Newsletter," a free ezine offering book promotion and publicity tips and techniques

This is not good news for new authors from small publishing houses, who are expected to do 99.9% of their own promotion. After all, there are only so many hours in a day. Therefore, I am always grateful when an opportunity to showcase the The Ride comes along.

Today (May 1), my showcase opportunity is on
TheBookCalendar 2009, where The Ride is the book of the day. I hope you will visit often and support this site that not only helps authors, but also provides potential readers with valuable information on the many wonderful books that are available.

Also, if you don’t receive
The Book Marketing Expert Newsletter, I thoroughly recommend signing up for your copy.

Thanks for stopping by.

The Book Marketing Expert Newsletter, Penny Sansevieri, The Book Calendar, marketing exposure, The Ride, Olin Miller,


L. Diane Wolfe said...

I do indeed receive that newsletter!

She's probably right that the number is really high. As more people turn to the Internet to market, there's more 'stuff' out there - and it becomes easier to get lost in the shuffle.

L. Diane Wolfe

Anonymous said...

Thanks for the heads-up - I'll have to subscribe to that newsletter.

Really cool book cover on "The Ride" btw. :)

Helen Ginger said...

Look at you, over on The Book Calendar! I like the write-up and the links after the blurb. And the cover. Good exposure.


Nancy J. Parra said...

Thanks for the great tips!


Penny said...

Hey Jane! Thanks for the mention on your blog! Penny

Jane's Ride - Novelist Jane Kennedy Sutton's journey through the ups and downs of the writing, publishing and marketing world