Three Ways to Improve your Website by Karen Cioffi

“Continual improvement is an unending journey.” – Lloyd Dobens

I’m sharing the lessons I learned from a toddler at Educationtipster: Kathy Stemke, Author/Educator today. I hope you’ll stop by if you have a few extra minutes.

Now I am very happy to welcome back Karen Cioffi . She has some helpful tips for improving websites. In case you missed the last post which tells all about Karen and her book, Day’s End Lullaby, you can catch up here.

Here is Karen’s post:

If you are like most people, your primary purpose for having a website is to promote your book, work, service or product. You want a site that will motivate visitors to purchase what you have to offer. Listening to marketing teleclasses and reading marketing articles, I’ve learned there are a number of factors that help create an effective website. Three key factors are color, imagery and font.

Colors
Colors are a key component in having an engaging site. Action colors are yellow, red and orange. Blue evokes trust and green is soothing. Depending on what you are selling or what image you are trying to present, you should use colors accordingly.

Colors should also be web safe. Colors are like fonts, not all computers will read it the way it appears on your computer. If you want to make sure your ‘soft green’ background looks the same on every computer you need to use web safe colors. There are a number of sites that offer a fixed color palette that you can use. If you’d rather not Google for it, here’s one: Web Safe Color Palette to view these colors.

Imagery
Imagery is another tool that can be used to create a desired affect. For example, I have a children’s bedtime picture book. I could use a picture of me holding my grandson while reading the book to him. Include pictures that create the image you want to convey. My first website that I created for promoting my children’s book had a home page that immediately let the visitor know the site was for children. It was full of crayon colors such as red, yellow, green, and orange. It also had images that immediately let the reader know what the site was about. Putting the extra effort into using the right imagery will help sell your work, service, or product.

Another facet of using imagery to promote you and/or your product is 3D imagery – this is an important aspect of creating a desired affect. In the myriad of research and studies that are done, it’s been determined that a 3D image is more effective for selling. The flat imagery is just that, flat. To see if there was any validity to this determination, I did my own test. I have been promoting my book with a flat image, but after learning about this new information I stood my book up, opened it slightly and took a picture. I angled the shot so the book appeared slightly open. Well, this new data is correct; the 3D image is much more appealing than the flat image. It shows depth and shadows – this gives the affect of looking at an actual book rather than a flat stamp. So, when able, use 3D imagery.

Fonts
The third topic I’ll touch on to help improve your website is fonts. Fonts need to be web safe as I mentioned above. It would be a waste of time if you create an enticing website only to find the font you’ve used isn’t readable on some of your visitors’ computers. A few web safe fonts are: Arial, Times New Roman, Calibri, Century Gothic, and Cambria. There are other fonts you can use, just type in ‘web safe fonts’ in your search box and click GO – it’s that easy.

It seems each year your reader’s attention span shortens. You have about a second to engage a reader, maybe less; your imagery, including colors and font style, needs to be on the mark.

Thanks for this helpful information, Karen. Please feel free to leaves comments or questions for Karen in the comment section.

Karen’s book, Day’s End Lullaby, is available for sale at Amazon, BookSurge, Alibris and Abebooks. It is also available through additional wholesale and retail channels worldwide such as Books in Print, Global Books in Print and Baker and Taylor. Her's a direct Link to Amazon:

You can learn more about Karen at Day’s End Lullaby, Karen and Robyn - Writing for Children, DKV Writing, VBT-Writers on the Move. You can also follow Karen on Twitter.

Thanks for stopping by.

Tags: Karen Cioffi, Days End Lullaby, Dobens, lullaby, improving websites,

Karen Cioffi and the Day's End Lullaby

“The ornaments of your house will be the guests who frequent it.” - Author Unknown

I joined a terrific online group - VBT- Writers on the Move. One of the things we do is take turns hosting each other. This month I am fortunate to have Karen Cioffi as my guest blogger. Today I’m going to tell you a little bit about Karen and her book. Then on Saturday (I know it’s not a usual post day for me, but I’m making an exception), Karen will be back with advice on Three Ways to Improve your Website. Don’t miss it.

By the way, I’m a guest blogger on Educationtipster: Kathy Stemke, Author/Educator today. I hope you’ll stop by if you have a few extra minutes. I'm sharing a few of my favorite books for children.

Now, ABOUT KAREN:

She is a former accountant. Having to leave the accounting profession due to Multiple Sclerosis, she turned author and freelance writer. She is the co-author of Day’s End Lullaby, a children’s bedtime picture book.

As a hardworking writer, Karen is on the team of DKV Writing 4 U which provides writing services, and she is the creator and manager of the Yahoo group Writers on the Move. This is a marketing group of authors who use a number of promotional strategies and tools to cross-promote. She is also the co- moderator of a children’s writing critique group. Along with this Karen is a member of SCBWI, Children’s Writing Coaching Club, The Muse Conference Board, Linkedin, JacketFlap, AuthorsDen, and Goodreads. And, she recently joined BookPleasures as a reviewer.

Karen has a number of articles published through Ezinearticles.com and is currently revising a middle grade fantasy chapter book and working on a picture book along with writing articles for children’s magazines. She is also working on a non-fiction ghostwriting project and recently finished a copywriting project.

Living in New York City all her life, Karen looks forward to one day moving to another state. She is married and has two grown daughters and two very young grandsons. She spends much of each day writing, learning her craft, researching and reading, managing her groups, and following up on things.

ABOUT DAY'S END LULLABY

Day’s End Lullaby is a tender and charming illustrated children’s book. From a reminder that the sun has set and all beloved toys are awaiting tomorrow’s play, Day’s End Lullaby soothes and quiets even those children who struggle against sleep. The authors’ artistry is found in their understanding of the sense of security needed by children at bedtime.

“Your day’s been long and full of fun. But, now you’re much too tired to run,” sings the parent to the child in the lullaby. Day’s End Lullaby has rhyming phrases along with a rhythmic flow.

Author Cioffi composed the poem and music over 30 years ago to help her first born fall asleep and then used it again for her second child. She saw positive results in singing it and now sings it to her two young grandsons. She reassures them, “The sun has set, it’s out of view. The moon’s now shining bright for you.”

Authors Cioffi and Feltman wrote and illustrated Day’s End Lullaby as a loving book to comfort little ones and provide a sense of security at bedtime. The simple and colorful illustrations are intended to hold the child’s attention while the parent’s soothing voice helps the child gently drift off into a peaceful slumber.

Day’s End Lullaby, ISBN 13: 9781419691577, ISBN 1-4196-9157-0, is available for sale at Amazon, BookSurge, Alibris and Abebooks. It is also available through additional wholesale and retail channels worldwide such as Books in Print, Global Books in Print and Baker and Taylor. Direct Link to Amazon.

You can learn more about Karen at Day’s End Lullaby, Karen and Robyn - Writing for Children, DKV Writing, VBT-Writers on the Move. You can also follow Karen on Twitter.

To me, Day’s End Lullaby sounds like the perfect baby gift that all parents would cherish.

Thanks for stopping by.

Tags: Karen Cioffi, Days End Lullaby, baby gift, lullaby,